Empowering marketers (mostly technical marketer) to work with privacy instead of against it.
Data protection strategist to MarTech start-ups & scale-ups.
6 years ago, I almost lost my job because I knew NOTHING about data protection.
Marketing teams were asking me what to do about their data, whether we were compliant, and whether we needed to change anything.
But I had no clue.
I was working with the data.
Suddenly, I needed to understand the regulations regulating the data.
Curiosity got the better of me. I studied, took exams, got certified, and went back to school.
I started doing data protection along with data analysis, data management, and marketing.
Know what I learned hurt marketing teams and MarTech founders the most?
That data protection can’t be an afterthought:
→ If you want investors to fund your product.
→ If you want your campaigns to perform.
→ If you want to prevent compliance conflicts.
Here’s the reality:
At some point, investors, customers, and other stakeholders will ask for EVERYTHING.
Those data maps you have been avoiding doing - they want them.
Your analytics you've worked with for years without privacy settings won't make them happy.
Cookie banners and notices that you never adjusted from that template just won’t fly.
Not being clear about your data collection and processing is a major red flag.
It matters to get it right from the start.
Think about how to build privacy and data protection into your strategy BEOFRE you launch instead of needing to patch it in post-launch.
Document your thought process regarding risks as you build your strategy before they ask for them.
Train your team before you go to market before you lose potential customers because you don’t have answers to their privacy questions.
Three ways I can help Marketing Teams and MarTech Companies get it right from the start:
1. The Marketers Privacy Hub: all the templates, playbooks, flowcharts, and mini-guides around Data Protection to empower you to handle all the compliance roadblocks.
2. Consulting & Advisory:
You show me your marketing stack or product, and I show you your privacy gaps and liabilities. Together, we unblock and prevent restrictions.
3. Strategy & Implementation:
I do the heavy lifting for and with your team: data mapping, privacy-first campaign design, compliant product features, workshops, training, and more.
Upcoming Events
April 10, 2025: Privacy Space in Woodland Grange, UK
Interested in having me speak at your event? Check out my Speaker Site.