It’s been two weeks.
It feels more like 2 days.
I took some time off for the long weekend and enjoyed wandering the hills in Lisbon. That and eating a lot of sardines. Heaven.
I’ve also spent a lot of time thinking. I know - too much is no good. But I needed to gain some clarity and as I’m still only half way through I might as well tell you about the half way point, right?
“What do you do?”
I get this all the time. And it causes me to stumble over my words, mumble, throw together a bunch of words and stare blankly - all at the same time. Safe to say no one really understands me and sometimes I wonder if I understand myself.
It’s not like I’m trying to create a new category or something so (in my head) it shouldn’t be that hard.
It’s painfully hard.
I know what I do. I do it all day long.
I can’t define it. I cant explain it simply. I can’t communicate it.
So, I’ve been struggling with the definition of what I do. The “what am I in the process of pivoting to”.
Then the big A-ha moment. (yeah, I wish). Wandering from one wine bar to the next in Lisbon I thought “
“Do I really need to define that now?”
“Do I really need to finalise the what-I-do mid-pivot?”
I’ve decided no. I’ve decided this is not essential to my offering. And that I have time to deal with it when I have more clarity as to the full pivot.
So there I am. Half way into a process with a clear decision.
The other decision I made? I need to clearly define my offer(s) - no getting away with that one - to allow me to communicate better across the board as to how I can help and provide value.
Stolen Focus by Johann Hari is what I’ve been reading while away. I’m nearly done and have to say that even though there are some clear i-knew-that moments it’s a must read for anyone who thinks it’s a bigger thing than just your own discipline problem (when it comes to losing focus).
Best Short Read:
The Google Analytics 4 rant by Simo is priceless.
Best Privacy Read:
Cory Underwood talking about the anticipated link tracking protection and how it will affect measurement starting with iOS17