It’s been two weeks.
It feels more like 2 days.
I took some time off for the long weekend and enjoyed wandering the hills in Lisbon. That and eating a lot of sardines. Heaven.
I’ve also spent a lot of time thinking. I know - too much is no good. But I needed to gain some clarity and as I’m still only half way through I might as well tell you about the half way point, right?
“What do you do?”
I get this all the time. And it causes me to stumble over my words, mumble, throw together a bunch of words and stare blankly - all at the same time. Safe to say no one really understands me and sometimes I wonder if I understand myself.
It’s not like I’m trying to create a new category or something so (in my head) it shouldn’t be that hard.
It’s painfully hard.
I know what I do. I do it all day long.
I can’t define it. I cant explain it simply. I can’t communicate it.
So, I’ve been struggling with the definition of what I do. The “what am I in the process of pivoting to”.
Then the big A-ha moment. (yeah, I wish). Wandering from one wine bar to the next in Lisbon I thought “
“Do I really need to define that now?”
“Do I really need to finalise the what-I-do mid-pivot?”
I’ve decided no. I’ve decided this is not essential to my offering. And that I have time to deal with it when I have more clarity as to the full pivot.
So there I am. Half way into a process with a clear decision.
The other decision I made? I need to clearly define my offer(s) - no getting away with that one - to allow me to communicate better across the board as to how I can help and provide value.
Currently reading:
Stolen Focus by Johann Hari is what I’ve been reading while away. I’m nearly done and have to say that even though there are some clear i-knew-that moments it’s a must read for anyone who thinks it’s a bigger thing than just your own discipline problem (when it comes to losing focus).
Best Short Read:
The Google Analytics 4 rant by Simo is priceless.
Best Privacy Read:
Cory Underwood talking about the anticipated link tracking protection and how it will affect measurement starting with iOS17