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Siobhan Solberg

018: Do I really care what I do?

It’s been two weeks.

It feels more like 2 days.

I took some time off for the long weekend and enjoyed wandering the hills in Lisbon. That and eating a lot of sardines. Heaven.

I’ve also spent a lot of time thinking. I know - too much is no good. But I needed to gain some clarity and as I’m still only half way through I might as well tell you about the half way point, right?

“What do you do?”

I get this all the time. And it causes me to stumble over my words, mumble, throw together a bunch of words and stare blankly - all at the same time. Safe to say no one really understands me and sometimes I wonder if I understand myself.

It’s not like I’m trying to create a new category or something so (in my head) it shouldn’t be that hard.

It’s painfully hard.

I know what I do. I do it all day long.

I can’t define it. I cant explain it simply. I can’t communicate it.

So, I’ve been struggling with the definition of what I do. The “what am I in the process of pivoting to”.

Then the big A-ha moment. (yeah, I wish). Wandering from one wine bar to the next in Lisbon I thought “

“Do I really need to define that now?”

“Do I really need to finalise the what-I-do mid-pivot?”

I’ve decided no. I’ve decided this is not essential to my offering. And that I have time to deal with it when I have more clarity as to the full pivot.

So there I am. Half way into a process with a clear decision.

The other decision I made? I need to clearly define my offer(s) - no getting away with that one - to allow me to communicate better across the board as to how I can help and provide value.

Currently reading:

Stolen Focus by Johann Hari is what I’ve been reading while away. I’m nearly done and have to say that even though there are some clear i-knew-that moments it’s a must read for anyone who thinks it’s a bigger thing than just your own discipline problem (when it comes to losing focus).

Best Short Read:

The Google Analytics 4 rant by Simo is priceless.

Best Privacy Read:

Cory Underwood talking about the anticipated link tracking protection and how it will affect measurement starting with iOS17

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