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Siobhan Solberg

006: Aimless wandering

Walking on a sandy beach, toes digging into every step. Your metal scanner loosely in your grip. Wandering aimlessly, thinking of nothing.

You hear a beep, and another.

Start digging toward that unknown treasure.

Dig. Dig. Dig.

It keeps getting away from you.

The beeping keeps going.




That just about sums up my week: aimless wandering.

It feels as if I've lost my strategy - the one I worked so hard to craft earlier this year. It's gone. Nothing gets done. Days are spent digging for some unknown treasure or tool that will fix it all. Then, once the day is over, it's a feeling of worthlessness - of having done nothing.

That's my reality - not yours.

Your reality is that I'm super productive (that's what I'm being told at least) that I have it together, that it comes easy.

This is why it's so important for me to let you all know that it's not like that - it's up and down. It's push and pull. It's what running your own agency, consulting, and working from home can look like.

I did get some things done - thankfully:

  • Sent my newsletter discussing how and why I believe a/b testing is ok when considering privacy regulations

  • Had a good reminder that it all comes down to the 5 C's:

    • Clarity

    • Confidence

    • Credibly

    • Competence

    • Community

  • Spent a lot of times studying various ROPAs to set up a good template that I like.

  • Started reaching out to guests I'd love to see on Marketing Unf*cked for Season 3 (have any suggestions?)

Today is Random Acts of Kindness Day.

My acts of kindness will be random but I'll leave one bit of the random up to you.

I've opened up 10 x 20min time slots for you to ask me anything.

Privacy, career, pivoting, marketing, measurement, data, newsletters, podcast, live, etc...

It's all on the table.

This link is valid for 10 bookings - go get yourself one.

Currently reading:

The Joy of Living by Yongey Mingyur Rinpoche

Becoming a Privacy-Centric Marketing Organization by Michael Loban

Best short read of the week:

The "enshittification" of TikTok

Journalistic Lessons for the Algorithmic Age

Best privacy read of the week:

Draft Motion on a Resolution Draft: on the adequacy of the protection afforded by the EU-US Data Privacy Framework

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